Cisco kills its Apple competitors Flip, Eos, Umi to focus on networking

Posted by Adrian C on April 13, 2011 (0 Comments)

Cisco kills Flip, writes off $590 million 

Cisco paid $590 million for Flip maker Pure Digital just two years ago, but the popular, easy to use digital camcorders were effectively squeezed out of a market by smartphones with good enough video recording skills on the low end, and point and shoot cameras with superior video recording. 

Just after Cisco bought Flip, Apple's chief executive Steve Jobs unveiled the iPod nano with its built in video camera, and noted that while a 4GB Flip costs $149, the new 8GB nano would sell for the same price and include a "free" video camera with its iPod functions in a much smaller package.

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